Entrepreneurship - XI

  

Unit 1: Entrepreneurship - Concept and Functions (15 Periods, 15 Marks)

• Key Concepts: Definition, functions, and importance of entrepreneurship.
• Topics Covered: Myths about entrepreneurship, advantages and limitations, the entrepreneurship process, and the Indian entrepreneurial landscape.
• Learning Outcomes: Understanding the need for entrepreneurship, exploring its functions, and assessing career potential.

Unit 2: An Entrepreneur (25 Periods)

• Key Concepts: Motivations to become an entrepreneur, types, and characteristics of entrepreneurs.
• Topics Covered: Entrepreneurial values, attitudes, motivation, and the concept of an intrapreneur.
• Learning Outcomes: Understanding different types of entrepreneurs, ethical entrepreneurship, and differentiating between entrepreneurs and intrapreneurs.

Unit 3: Entrepreneurial Journey (30 Periods, 20 Marks)

• Key Concepts: Idea generation and business plan development.
• Topics Covered: Feasibility study, opportunity assessment, and business plan elements and execution.
• Learning Outcomes: Understanding idea generation and feasibility studies, drafting a business plan, and exploring reasons for business plan success or failure.

Unit 4: Entrepreneurship as Innovation and Problem Solving (30 Periods)

• Key Concepts: Problem-solving, risk-taking, adaptability, and technology’s role in business.
• Topics Covered: Role of entrepreneurs as problem solvers, innovation, e-commerce, social media, and social entrepreneurship.
• Learning Outcomes: Appreciating entrepreneurs as problem solvers, exploring global and Indian innovations, and understanding technology’s role in new ventures.

Unit 5: Understanding the Market (40 Periods, 15 Marks)

• Key Concepts: Market dynamics, market research, and the marketing mix.
• Topics Covered: Market types, environment analysis, importance of market research, and marketing mix elements.
• Learning Outcomes: Scanning the market environment, conducting market research, and understanding the marketing mix.

Unit 6: Business Finance and Arithmetic (30 Periods, 20 Marks)

• Key Concepts: Financial calculations for single products or services.
• Topics Covered: Unit cost, unit price, types of costs, and break-even analysis.
• Learning Outcomes: Understanding unit cost and sales, startup and operational costs, and calculating break-even points.

Unit 7: Resource Mobilization (30 Periods)

• Key Concepts: Types and utilization of resources in business.
• Topics Covered: Types of resources (physical, human, financial, intangible) and selection of professionals like accountants, lawyers, and auditors.
• Learning Outcomes: Identifying resource types and understanding their role in a business.

---

Project Work (40 Periods, 30 Marks)

• Topics: Students complete two projects, such as visiting a business or analyzing a local entrepreneurial venture.
• Assessment: 10 marks for each project, 5 marks for numerical assessment, and 5 marks for viva voce.
• Project Examples: Visit to a district industries center, case study of a local business, understanding local handicrafts as economic activities.