Entrepreneurship - XII

  Class XII Entrepreneurship (2024-25):

---

Unit 1: Entrepreneurial Opportunity (30 Periods, 15 Marks)

• Key Concepts: Identification and assessment of business opportunities.
• Topics Covered: Sensing entrepreneurial opportunities, environmental scanning, market assessment, and testing ideas with innovation.
• Learning Outcomes: Understanding how to identify business opportunities and assess their potential in the market.

Unit 2: Enterprise Planning (30 Periods, 15 Marks)

• Key Concepts: Elements of a business plan.
• Topics Covered: Business plan preparation, operational, organizational, and financial planning.
• Learning Outcomes: Developing a comprehensive business plan, with sections on organization, marketing, finance, and operational aspects.

Unit 3: Enterprise Marketing (50 Periods, 20 Marks)

• Key Concepts: Marketing strategies and customer satisfaction.
• Topics Covered: Branding, advertising, pricing strategies, sales strategies, customer relations, and feedback.
• Learning Outcomes: Understanding and applying marketing strategies, focusing on customer needs and competitive positioning.

Unit 4: Enterprise Growth Strategies (40 Periods, 15 Marks)

• Key Concepts: Growth strategies for business expansion.
• Topics Covered: Franchising, mergers and acquisitions, joint ventures, public-private partnerships, and diversification.
• Learning Outcomes: Exploring strategies for expanding business operations and understanding different growth pathways.

Unit 5: Business Arithmetic (50 Periods, 20 Marks)

• Key Concepts: Financial calculations for business planning and analysis.
• Topics Covered: Unit price, cost control, cash flow, working capital, budgeting, break-even analysis, and financial ratio analysis.
• Learning Outcomes: Calculating costs, managing cash flow, conducting break-even analysis, and understanding key financial ratios.

Unit 6: Resource Mobilization (40 Periods, 15 Marks)

• Key Concepts: Mobilizing and managing resources.
• Topics Covered: Types of capital (fixed and working), funding sources (debt and equity), venture capital, angel investors, and government schemes.
• Learning Outcomes: Identifying various sources of funds and understanding their importance in resource mobilization.

---

Project Work (40 Periods, 30 Marks)

• Topics: Students complete two projects that showcase their understanding of entrepreneurship concepts.
• Assessment: 10 marks for each project, 5 marks for financial numerical assessment, and 5 marks for viva voce.
• Project Examples:
  • Conduct a market survey and analyze customer needs.
  • Create a detailed business plan for a hypothetical or real product/service.
  • Study a successful local entrepreneur or enterprise and prepare a case study.
  • Analyze and present a business venture based on sustainable or eco-friendly practices.